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You Will Learn How To:
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Exchange Reciprocal Links That Bring Traffic Not Just Rankings |
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Find Quality And Honest Link Partners Quickly And Easily |
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Create A Searchable HTML Links Directory In Minutes
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Make Money From Your Link Section Without Affecting Your Link Partners
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Automate The Admin Tasks Involved With Reciprocal Linking |
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Avoid Bad Linking Advice Being Given All Over The Web By Self Proclaimed Gurus |
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Create A Linking Policy To Save You And Other Webmasters Time |
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Create Long Term, Secure, Targeted Traffic To Your Site. |
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Create Long Term Traffic To Your Site That Will Not Be Affected By Search Engine Algorithms Unlike SEO |
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If you are approved for membership you will also get access to a large database of quality link partners. You will also have access to our Honest Help forum, where all our members help each other with the day to day problems of running a website. |
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Reciprocal Linking That Worked - Back To The Super Highway
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Let's go back to when the Web first started, and reciprocal linking worked well. For the purpose of this story imagine your website is a little country bar.....
There you are running your bar, it's a fairly busy little bar with plenty of regular customers. You also get other customers who come from all directions. Some make their way to your bar using all the little country back roads (from links on other websites), others come on the big highway from the big bars in the city (the Search Engines).
Your customers usually stay and have a beer or two (read a few pages of your site), then decide they'd like to try somewhere different. Because you realize your customers are bound to leave at some point anyway, you recommend the bar down the road, telling them it is a great bar too. You even show them a little leaflet you made (your link section), which gives them directions on how to find it.
The bar down the road also has his regulars, plus a few visitors from you, and a few from the bars in the city. He knows you send him customers, so when his customers have had a drink or two, and fancy going somewhere different, he returns the favor, recommends your bar and gives them directions how to get there.
In fact, there are 10 little bars in your area that are all doing this and the local back roads are alive with customers going from bar to bar (The World Wide Web). Occasionally, when someone comes from the big bars in the city (the Search Engines), you recommend the other local bars and all your friends benefit from that visitor too.
Then one day the big bar in the city sent all the local bars a letter saying: "We are a much bigger bar than you, we have thousands of customers, and they are all looking for nice little country bars like yours. We would be glad to recommend your bar, however, we need to know that your bar is popular before we tell our customers. The busier your bar is, the more customers we will send you. We will of course be sending one of our employees to see just how busy your bar is (Search Engine link spiders).
Great you think, more new customers, more business, more profits. Oh no! Wait a minute! If you send your customers to the bar down the road, he would be busier than you, and get all the new customers from the city. Better stop sending them there. So you stop recommending his bar and hide the little leaflets that gave directions. (You feature your links page only with a tiny little text link right at the bottom of the page.)
You can't get rid of your leaflets or the other bar may take you off his leaflet, then when the employee from the city visits the other bar he will think you are not popular, because you are not listed. Maybe you could change the title of your leaflet, so it doesn't look like directions to other bars, that way your customers won't pick it up. (Call your links page "resources" or "partners".)
Now, when your customer has had their first beer or two, you don't recommend your friend, and they don't find the leaflets, so they don't know there is a back road that leads to other bars. The result? They take the highway (the Internet) and go back to the big bar in the city where they came from (the Search Engine).
When they get to the big bar in the city, they don't stay there long, because they know the barman can recommend some other great country bars. Why does the barman do that? Because they are his busy friends, but he also recommends a few bars who pay him to give them a plug (Pay Per Click or sponsored advertising).
Meanwhile, the bar down the road has been thinking the same thing as you, he wants to be the busiest bar and get the extra customers from the city. He has hidden or renamed his leaflets, and stopped recommending you, like you stopped recommending him.
That road that used to carry customers between your two bars is now very quiet and no longer buzzing with customers driving up and down to the different bars. Eventually, it becomes unused, because the customers don't know it exists. (Hidden link sections.) You never get customers from your friend, because they too go back to the city to ask the barman's advice. Your bar is much quieter without his referred customers, and his bar is much quieter without yours.
What can you do? Your bar is not as busy as it used to be, and you still want the customers from the city. Hey, that's it! Pay the barman to promote your bar (Pay-Per-Click/sponsored advertising). Now what happens? He sends you a visitor and makes himself some money. When the visitor has had a few drinks at your bar, he goes back to the barman in the city who recommends your friends bar down the road. Why? Because your friends bar was empty, so he too paid the barman to send customers.
The WEB of back roads is closing down and being replaced by a network of highways, all leading back to the barman who is making lots of money. Who is paying him that money? You, and your friend, who used to share those same customers for free.
Meanwhile, the customers think the only way to find a good bar is to see the barman in the city. NOT TRUE IS IT? Both your bars are good, and you used to have lots of people recommending you, not just the barman in the city.
If a child read that story they would probably say how silly it was. This is what the "Gurus" and "Experts" are recommending you do. Are YOU doing it?
Now let's read a shorter alternative version of that linking story. Click Here
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